Latitude Bilingual

Latitude Bilingual

Our goal was to rise above the international franchise education crowd with an inspiring brand approach positioned around a higher mission: to create a global network of schools. Within weeks of the site launch, the client has received significant interest from a number of potential clients in: the US, Africa, Sweden and Kazakhstan confirming the success in the brand’s international targeting and positioning.

Tagline: Shaping The Next Generation of Global Thinkers

Project Description:

To create a new bilingual education brand that connected emotionally to franchise school administrators, parents, students and teachers. The new branding and identity design is professional, inspirational and child-centered to appropriately extend to the branding efforts for schools and franchise partners, as well as, children’s uniforms.

Deliverables:

Research, Focus Group Testing & Insights, Naming, Brand Positioning, Tagline, Mission Statement, Brand Story,
SEO & Strategic Content Development, Identity & Logo Design, Business Card Designs, Bilingual WordPress Development,
School Brochure Design & Branded Apparel Design