American Red Cross Event Collateral BrandingAmerican Red Cross Event Collateral Branding

American Red Cross Event Collateral Branding

BIGFLY Design was selected to design the 2012 event collateral for the prestigious San Francisco American Red Cross Gala fundraising event held in Union Square. The Red Cross Gala brings together philanthropists and from throughout the Bay Area for an evening of dinner and dancing to help support its safety, disaster preparedness and relief efforts serving more than 4.5 million people in Alameda, Contra Costa, Marin, San Francisco, San Mateo and Solano counties. All proceeds from the event benefit disaster relief and readiness efforts in the Bay Area.

Project Description:

To create a fresh yet elegant invitation design and branded marketing collateral for the 2012 American Red Cross Gala with the goal of boosting attendance and fundraising efforts. The design direction incorporated the Event Designer’s theme and was extended across all event marketing collateral starting from the invitation design, cohesively applied to the menu design, auction guide, signage and web site.


Invitation Design
Refreshed Branding & Updated Event Web Site
Event Menu (placed on tables)
Auction Program Guide
Event Signage